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Sonorum Brings Vixo Mob One Step Closer to Reality
By Albert Lepke, music correspondent
Music giant Sonorum, which holds the rights for over 80 record labels, has struck a global licensing deal with online streaming provider Vixo, paving the way for the launch of Vixo Mob, a paid music subscription service. Vixo already has the rights to stream content from several major record labels. -[1]-. But until now, it lacked access to Sonorum's vast catalog of contemporary music.
The agreement with Sonorum will significantly increase the amount of content Vixo will be able to offer, making Vixo Mob's long-awaited introduction more likely to occur. The premium service has been in development for two years. -[2]-. "We're clearly excited about the prospect of seeing our artists' work distributed through Vixo's Internet and mobile platforms," said Sonorum CEO Sandra Scheine. "While we appreciate our existing partnerships with some of Vixo's competitors, none of them have the reach that Vixo has."
Vixo has more than 180 million regular users, whereas the next largest streaming service, SoundStorm, has only 20 million. -[3]-. The way the sites are used explains the disparity. Most people visit Vixo to watch free videos rather than to stream music. Meanwhile, over 48 percent of Soundstorm's users subscribe to the site for a monthly fee so they can listen to music. -[4]-. It is unknown whether Vixo Mob's users would be willing to do the same.