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We most often think of communication as talking, but it commonly occurs in other forms as well. In addition to words, communication can occur in the form of pictures or through actions.
When we speak or write, we are using words to communicate our ideas and feelings. It is essential for people to use words effectively in order to communicate clearly. Although words may seem straightforward, they are as subject to misinterpretation as any other form of communication.
Pictures can be a quite powerful form of communication. You will understand this if you think of any great work of art. Businesses can successfully use pictures in posters, charts, signs, and packaging. When combining words and pictures, the design should be carefully planned out. The pictures used on posters and charts, as well as in brochures and advertisements, should complement rather than conflict with the words.
Action is an important form of communication that we are often unaware of. As the adage says, "Actions speak louder than words." This medium is most important when dealing face-to-face with employees, colleagues, and clients. A frown, a handshake, a wink, and even silence all have meaning and people will attach significance to these actions. Just as it is important to choose our words carefully, it is also important to be aware of our actions and of how they may be perceived by others.
