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To: All directors
From: Reed Abelson <rabelson@finishingmonthly. com>
Date: September 19
Subject: Directors' meeting agenda
Dear Directors,
In response to changing publication trends, I offer the following agenda to discuss at the directors' meeting next Monday.
Our sales department reports that sale of the Fishing Monthly in print edition have been drastically declining over the past couple of years and have actually dropped by 40% this year. Since print publication rates are diminishing and electronic publication rates and rising, we also have to consider turning our sights on electronic publication.
There is statistical evidence that electronic publishing provides wider dissemination, and a number of journals have already established electronic versions or even moved entirely to electronic publication. Electronic publication will cut down production and shipping costs and attract more readers at a reduced price and with better accessibility. In addition, the government offers subsidies for green publishing to companies which adopt a publishing process to minimize the impact on the environment by using digital or print- on- demand technology.
Given these facts, I'd like us to start thinking about ways to promote Fishing Monthly's online edition and reduce the print edition by at least 50% next year. In order to cut down on print publishing, we might have to shut down some of our production plants. This surely is not an easy decision. However, given the current bus business climate, I feel these changes are absolutely essential to succeed in the coming year and beyond.
I look forward to discussing this and other issues involving the magazine with all of you on Monday.
Reed.