Reading text:
From: Willie Tuipoulotu, Pacific Regional Director
To: Hank Jasper, Vice President
Subject: The new line
Mr. Jasper,
I'm concerned about the pricing for the new product line launched last week. The early signs from retailers throughout the pacific region are not _____(1).
Actual sales are down around 40% on our earlier projections. _____(2), according to reports from several stores, customers have been surprised and disappointed by the pricing of some of the new items.
I am worried that the strategy is not in keeping with our brand, and that we may be alienating some of our loyal customers. With your permission, I would like to instruct retailers to cut the price of all our new stock by around 10%. I'm confident that if we take this measure, sales will receive a _____(3) and we will be able to reassert our strength in the market.
I hope to hear back from you soon.
Regards,
Willie Tuipoulotu